“People don’t have relationships with products, they are loyal to brands.” So says Scott Goodson in his September 2012 Forbes Marketshare post, “Why Brand-building is Important.” My
Fourteen years ago this month I took a chance on being my own boss. Having worked in the corporate world as media relations and employee communications manager, and briefly in
Below is a reprint of my company news release from last night’s IABC Atlanta Golden Flames Awards. Strategic messaging and editorial services firm Anne
Adrian Cropley, ABC. Photo: Leland Holder Adrian Cropley, ABC, fresh from serving the past year as chair of the International Association of Business Communicators (IABC) executive board, talked
Communication evangelist Steve Crescenzo says it’s never been a more exciting time to be a corporate communicator. Why? Because of all the new tools available for communicators
Jim Geiger. Photo by Leland Holder. Companies often say that their employees are their most valued asset. But, few actually live those values. I know of one exception, though —
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