As a strategic storyteller, author and blogger, I always get a thrill when I find creative people who get the power of storytelling.
So, when I had the opportunity to connect with brand therapist, podcaster and blogger David Cohen, a former technology entrepreneur with a math mind and a talent for doodling, I knew I was in for a treat. I was already a fan of David’s after viewing his website, Equation Arts, and particularly his “Story Tuning” page, which reads:
Stories matter because people tell stories.
David and I talked about our businesses and possible synergies. He challenged me to try out podcasting, which I think would be a great extension of this blog, which frequently features expert interviews (more on that later!). Below, David shares more about his unique calling to help people tell their own story.
Understanding the brand behavior helps to create a vocabulary for telling a person’s brand story and in doing so allows you to intentional position the brand to maximize the trust connection between personal fulfillment and customer loyalty. I find that people are ready for brand therapy when they have reached a plateau in their business growth or have come to a crossroads where they are faced with divergent opportunities and are worried that they may lose some element of themselves or what they care about if they make the wrong choice. In such cases brand therapy can reveal their personal compass and clarify that decision making process so they can resume moving forward with a sense of purpose and fulfillment.