What three questions should authors always ask themselves before they create an online platform?
Catherine: 1. Do I really WANT to do this? There’s nothing more obvious than the tweeter who’s only there because someone told them Twitter was good for book promotion, or the blogger who started posting weekly with a book-shaped gun to their head. There is absolutely no point doing this if you don’t genuinely enjoy Blogger, Twitter and Facebook. It won’t work unless it doesn’t feel like work to you.
Catherine: Twitter always wins hands down for me. It’s the single thing that’s made the biggest difference to my writing career and not just in terms of book sales, but when it comes to getting speaking engagements and media coverage too. I also love using Buffer App to make it manageable.
Is there an author you admire for their ability to leverage social platforms? Who really gets this?