Brand Strategy
Telling Your Brand Story: NCR’s Innovative Approach
October 24, 2013 by in Brand Strategy

        “People don’t have relationships with products, they are loyal to brands.” So says Scott Goodson in his September 2012 Forbes Marketshare post, “Why Brand-building is Important.”  My

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Corporate Communication
Social Storytelling: Cbeyond’s 31 Days of Yammer
October 10, 2013 by in Corporate Communication

I’m marking 14 years as a storyteller to organizations by celebrating  my clients’ storytelling journeys. Today, I turn to Cbeyond, a leading business technology ally, to learn about its innovative

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