As a strategic storyteller, author and blogger, I always get a thrill when I find creative people who get the power of storytelling. So, when I had the opportunity
Apple has usurped Google as the world’s most valuable brand, according a new study by global brands agency Millward Brown. The success of Apple’s brand goes beyond growth prospects and
Apple has usurped Google as the world’s most valuable brand, according a new study by global brands agency Millward Brown. The success of Apple’s brand goes beyond growth prospects and
“A very cool post on building brand ambassadors and the importance of cultivating bloggers to extend your company’s message.” Blogger communities can help promote — or doom — companies, products,
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