Tag Archives: Moving to Atlanta

Book Launch a Success – 4 Ways Authors can Build a Platform & Engage Readers

Wave of Books

The last seven months spent researching Atlanta’s amazing neighborhoods and the entertainment, economic and environmental drivers of the metro area culminated yesterday as we celebrated my book launch at Atlanta Movie Tours in Castleberry Hill, an up-and-coming artist loft neighborhood and popular filming spot in south downtown. More than 40 people made it to my event, in spite of light rain and the Donald’s appearance at a rally at the Georgia World Congress Center less than a mile from our venue.

The story of this book project and the way I approached both writing and marketing it are probably worth a few words on The Writing Well — at least for the benefit of other writers.  First, a bit about the book.

Moving to Atlanta: The Un-Tourist Guide is the seventh guide book published by Newt Barrett of Voyager Media based in Estero, Fla.  His other books have

My publisher Newt Barrett from Voyager Media was on hand to celebrate the book launch.

My publisher Newt Barrett from Voyager Media was on hand to celebrate the book launch.

spotlighted medium-sized cities such as Charleston, Tampa, Sarasota and Naples.  Atlanta is by far his most ambitious city to tackle based on its sheer size and diversity. It was a big challenge to capture the story of Atlanta in 152 pages.  I felt strongly that I needed to quote actual residents, who knew Atlanta’s diverse neighborhoods the best, and that’s what I did.

  • For the chapter on education, I talked to two Atlanta moms who have navigated Atlanta’s public and private school systems in meeting their children’s learning needs ,and an academic dean of continuing education who briefed me on the many adult continuing education courses available to residents.
  • For the chapter on entertainment, I talked to the editor of Creative Loafing Atlanta, the president of Atlanta’s Lawn and Tennis Association, and the founder of AtlantaTrails.com.
  • For the chapter on choosing where to live, I quoted realtors and residents in 18 intown neighborhoods and six suburban communities.

SpeechcroppedIn remarks to guests at my party yesterday, I thanked all the people who have contributed to my book. I said, “You’ve made Moving to Atlanta something more than a typical guide book …you’ve helped present an authentic picture of what it’s like to be a part of this amazing city. Your input, I’m sure, will help people decide if Atlanta is right for them. They’ll be able to begin to narrow down which neighborhood or community they could call home.”

I hope it will meet the needs of prospective new residents, but I also hope it is an enjoyable narrative for Atlanta natives. That’s why I was so happy to read this comment from an early Amazon reviewer:

“As someone who has lived in this wonderful state and city for almost 35 years… I have to say I’m impressed. ‘Moving to Atlanta…’ is up to date… contemporary with a wide range of information and tidbits about the city… its politics, people and culture. Spending 20 years here as a journalist has given me a unique perspective and access to all of the city and its neighborhoods… both inside and OTP (outside the perimeter, as they say..) The author covers the good and the bad (traffic and rush hour!!). But anyone contemplating moving to our city will soon learn the ebb and flow of the city and its interstate. Recommending the Wayze App is a good start.”

Writing a book as good as it can be is only the start of what we as authors must do. Marketing is when the real work begins! Here are 4 tips that I took to heart when developing my own marketing plan and author platform:

#1 Partner with people, brands and businesses that can help elevate your book.

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With Carrie Burns, founder of Atlanta Movie Tours.

For Moving to Atlanta, I ended up aligning myself with Carrie Burns of Atlanta Movie Tours, the center of Atlanta’s film tourism movement. I interviewed her for the Hollywood of the South chapter and learned that she was president of the Castleberry Hill Neighborhood Association, so was able to tap into her insights of having lived in that community for 15 years in my “Choosing Where to Live” chapter. Carrie not only offered to host my author party, but also brought in The Smoke Ring, a hip BBQ restaurant nearby, and both of these businesses contributed gifts to raffle at my party, and are now active on social media promoting my book by retweeting highlights of the launch.

#2 Don’t just post or tweet your book, engage people on social media. ScreenShotQuiz                               

  • Share your journey along the way – I posted milestones as I was writing key chapters and shooting photos around the city on Facebook. Photos are a great way to engage followers to envision your book coming to life and feel invested in its success.
  • Do a contest – I asked Facebook followers to weigh in on the top 10 reasons to move to Atlanta for a chance to win a free book.
  • Embrace trivia  surveys – I created a survey to test people’s knowledge of ATL – the answers found in my book. I incorporated humor into the summaries where people are ranked based on how well they answered questions. They could be an “All-knTriviaShot_All-knowingowing Atlanta Insider” or a “Soon-to-be-Undead” in homage to the zombie-hit TV series, “The Walking Dead” filmed here.

#3 Build relationships with journalists, PR influencers and bloggers.

They are powerful allies to get word out on your book because these folks already have a platform and readers! In a sea of so many other books being published, this is one way to be strategic and position your book that can really help boost your profile.

The key here is to target outlets that fall into one of these categories: (a.)  they love your book topic — it ties to what their readers care about (b.) they are looking to feature local residents doing interesting things (especially a publication more local or hyper local focused such as the Patch) or (c.) they want to help you succeed because they know you and your capabilities as a storyteller, interviewer and writer. I find featuring other authors on my blog, The Writing Well, creates a lot of goodwill and willingness to blurb and blog about your book to “pay it forward.” I know at least one 11-time fiction book author who says a major factor in him being able to attract 50,000 Twitter followers is engaging with other writers.

Travis Taylor, founder of the tourist blog, wanderlust Atlanta, getting his signed copy of Moving to Atlanta.

Travis Taylor, founder of the tourist blog, wanderlust Atlanta, getting his signed copy of Moving to Atlanta.

Some of the blogs and news sites that are either covering Moving to Atlanta in editorial, or are promoting it on social media include: ALTA’s Net News magazine; Vinings Lifestyle Magazine; Points North Atlanta magazine; wanderlust Atlanta, a blog exploring some of Atlanta’s most popular tourist destinations; AtlantaTrails.com; and “Mitch’s Media Musings,” an Atlanta Media blog by Mitch Leff, who is interviewed in my book on what the media environment is like in Atlanta.

In late March, I will be featured on BlogTalkRadio’s show, “Write Books that Sell Now,” where I will talk about Moving to Atlanta and other book-writing projects that cross genres. One of the hosts of that program, Anita Henderson, known as the “author’s midwife,” is a respected colleague who has been interviewed on “The Writing Well.”

#4 Get your book reviewed early on Amazon…and don’t forget to secure a few book blurbs.

Advance Reader Praise Advance Reader Praise_Eric Advance Reader Praise_Grant Heath

This is important, and it means thinking strategically  about who would be the best person to blurb your book. In my case real estate agents who know Atlanta and executive recruiters who are focused on attracting talent to Atlanta as well as new residents or people thinking about moving to Atlanta. I was fortunate to secure all three for Moving to Atlanta, with two making it on the book jacket.

One Final Thought

Finally, the hardest thing about marketing is turning it off so you have time to write…I am still working on that as I carve out time to finish my novel this year while continuing to market my current book. There’s no question that being an author today is not just about great writing and research skills. It’s also about being strategic with your time, and finding ways to get your network of connections to work with you to get the word out.

I wish all writers the best in their efforts on both fronts — don’t be afraid to reach out and ask for people to support you. Believe it when I say, it takes a village to be an author.

Let’s Get Social!

Follow Anne’s new book adventure on social media or visit her book website at these links:

Website: www.MovingtoAtlantaGuide.com

Twitter: @MovingtoAtlanta

Facebook:   http://bit.ly/M2AFacebook

Amazon: http://bit.ly/M2AAmazon

Moving to Atlanta Trivia Quiz:     http://bit.ly/MovingtoAtlantaQuiz

 

 

Finishing Book Projects Top of My New Year’s Resolutions

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It’s a new year, and a time to reflect and make resolutions. For me, 2016 will be the year I finish my book on moving to Atlanta and my historical novel. Both of these projects are special for different reasons. I last wrote a book in 2005, after losing my mother to lung cancer.

 From Mother-Daughter Memoir to Moving Guide to Historical Romance

A Breath Away: Daughters Remember Mothers Lost to Smoking, my anti-smoking memoir, was A Breath Away cover (hi-res)written while grieving the loss of my own mother as I was becoming a mom.  I find myself saddened that many of the daughters in my book have been stricken with cancer, including my friend  Jackie Graff, who passed away last month from lung cancer.  At the time my book was independently published, and it it didn’t benefit from today’s social media environment, where you can create an author platform and connect with your readers.

My next book is called Moving to Atlanta: The Un-Tourist Guide, It came about by a chance meeting with Newt Barrett, publisher of Voyager Media in Estero, Fla. We met through a mutual friend right before my family’s move back to Atlanta this past June. I learned that Newt, a fellow Ohio buckeye, was a successful publisher of city moving guides, mostly in Florida and other Southeastern cities. Why not Atlanta?

High Res M2A coverWe agreed that I would be able to tackle this since I was moving back to a city where I’d lived for 16 years — and also the place where I had met my husband, had a family and started my writing company. I’ve enjoyed researching what makes Atlanta such a cool place to call home…and have met and interviewed some amazing Atlantans along the way, including Ryan Gravel, the visionary behind the Atlanta Beltline.  

I included a spotlight on key intown and suburban communities, where I interviewed residents on what makes their neighborhood unique. I believe these firsthand accounts set my book apart from other guides. Expect to see Moving to Atlanta: The Un-Tourist Guide on bookshelves this spring.

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I also intend to finish my historical novel, Torrential, set in my hometown of Dayton, Ohio, at the time of the 1913 flood. The last year of relocating to one city and coming back made it difficult to do the final editing of this turn-of-the-century love story focused on an Irish seaman who survived the sinking of the RMS Titanic only to find himself facing a catastrophic flood after moving to Dayton to start a new life.

I fell in love with this story, partly because it was loosely inspired by my grandmother’s family, who owned a boarding house in Dayton at the time of the flood. My grandmother met and fell in love with a boarder, a theme that I bring to life in Torrential I wrote this manuscript in 2013 and 2014, received feedback from numerous advance readers and even had it evaluated by a professional editor. Many people think this story is made for the Big Screen, including a screenwriting coach who I’ve consulted with. I will begin the final content edits for Torrential this month.

One thing the last few years has taught me is that I am happiest when I can write stories about people and events that resonate and inspire me. Atlanta is fertile ground for this exercise, and so is my historical novel.  What a great time to be a storyteller!

Author Bio

A native of Dayton, Ohio, Anne Wainscott-Sargent moved to Atlanta in 1998. She is a writer, blogger and strategic storyteller specializing in the tech and education sectors. An avid history buff and movie-goer, she loves following Atlanta’s growing film industry, connecting with other writers in the Atlanta area, and enjoying the natural beauty of the Chattahoochee River’s many bicycle paths.  She and her husband live in Roswell with their two children. She hopes to finish her first novel, a work of historical fiction, in 2016.

Visit Anne’s consulting website at: http://annewainscott.com/writing-consulting-services/ or her blog, The Writing Well, at: http://annewainscott.com/blog/. Connect with her on Twitter: @annewainscott.