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June 24, 2019 by icreateatl in Brand Strategy

BrightCarbon’s Richard Goring Shares Why Infographics can Drive Compelling Proposals Writing winning proposals goes beyond just powerful executive summaries and value propositions: visuals play a role, too. Attending my first

Brand Strategy

Behind the Winning Bid to Bring the U.S. Olympic Team Trials – Marathon to Atlanta

March 28, 2019 by icreateatl in Brand Strategy

Atlanta Track Club staffers developed five bid pillars fashioned after the five Olympic rings that articulated why Atlanta should be the chosen host city, built around the theme – Olympic Legacy, Olympic Future.