Category Archives: Video Storytelling

For the Love of Star Trek

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This month marks the 50-year anniversary of the classic Star Trek series.  The story of the starship Enterprise, first envisioned by Gene Roddenberry, and its five-year mission to “explore new life and new civilizations” has endured for five decades – spurring numerous TV series, nine movies (and counting), and a throng of Trek conventions. It’s also inspired a new generation of people to pursue the stars as scientists, astronauts and engineers.

As a writer born in the year of the Apollo landing, I have pursued my own passion for space, covering technology and space trends for the satellite industry. In April, I watched from Cape Canaveral as a SpaceX Dragon  rocketed into orbit on its mission to resupply the ISS. Within minutes SpaceX successfully landed the first phase on a drone ship.

Organizing a Birthday Worthy of a Vulcan


Fortunately for me, I married a Trekkie who had the good fortune to turn 50 recently. I marked my husband’s special day around our beloved series, complete with a “Live Long and Prosper” birthday cake, Spock ears for the guest of honor and party guests who got into the spirit by wearing T-shirts and even costumes in homage to the show.

It was so fun, replacing my spouse over the face of Kirk in the famous Spock death scene in “Star Trek II: The Wrath of Khan,” when he utters the famous words, “I have been and always shall be your friend.”

I pulled together a Captain’s log for everyone to sign, and handed out “irradiated tribbles” as party favors for the youngest celebrants.

Meeting Captain Kirk

The next weekend was Dragon*Con, the world’s largest fantasy/SF convention, held annually in

William Shatner speaking at Dragon*Con 2016.

Atlanta, and whose guest of honor the last day was none other than Captain Kirk himself – William Shatner. My sister and I attended his standing-room-only talk, where he shared some of his recent activities, including working on “The Truth Is In the Stars,” a feature documentary   currently in production expected to be out by the end of 2016. The program poses the question of whether our society has the capacity to live up to Star Trek’s optimistic, inclusive vision for humanity’s future.

Shatner examines the impact of Star Trek on popular culture, human innovation, discovery and creativity through one-on-one interviews with famous innovators, celebrities and politicians. He told Dragon*Con attendees about his conversation with Stephen Hawking, the world’s most famous theoretical physicist, who also is a big Star Trek fan.  A sufferer of ALS, Dr. Hawking has no muscle control, so talks using a small sensor activated by a muscle in his cheek. He uses this sensor to ‘type’ characters and numbers on his keyboard.

Shatner recalled how when Hawking asked him to share his favorite episode of Star Trek, his first reaction was to admit that he hardly remembers individual  shows, but then he thought more and realized that it was “the ones that expressed those brilliant ideas that tackled social issues like the stupidity of racial hatreds.” Shatner pointed to the episode, “Let That Be Your Last Battlefield” when two aliens from the same planet are differentiated due to one being black on the left side and white on the right and the other being the opposite.
“These stories appeal to our senses – these are the most powerful because they are based on something human,” he says,

Shatner then asked Hawking to share his favorite episode, to which he responded not too surprisingly, “Anything to do with black holes.”

Star Trek TNG character Data (played by Brent Spiner) with Stephen Hawking.

Interestingly, Hawking is the only person to ever play himself on Star Trek. In the Star Trek: TNG episode, “Descent,”  Data, Albert Einstein, Sir Isaac Newton, and Stephen Hawking are playing poker.

Shatner demonstrated his humor and seemed to really enjoy his interplay with the fans during the Q&A session. When asked if Kirk had ended up with one woman in Star Trek, whom would she be, he responded, “Given Captain Kirk’s proclivities he would have liked to have ended up with all of them.”

leonard-book-jacketWhen the Q&A turned to his long-time collaborator, Leonard Nimoy, Shatner shared that he, like many men, struggled to have close male friends, and how their relationship grew over many years.

“He was my best friend,” he said, recalling how a heartfelt friendship developed and grew when the two actors’ paths continued to cross even after Star Trek was cancelled but then gained new life in syndication, which led to films and convention appearances.  Shatner said he wrote the memoir, Leonard,  in honor of their 50-year friendship, soon after Nimoy’s death in February 2015, to get as many memories down as he could.

 

Watching Spock Documentary

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My husband and I capped off our month-long Trek lovefest by heading to the screening of “For the Love of Spock,”  a documentary and moving tribute to Nimoy written and directed by his son, Adam, which he funded through Kickstarter.

The screening, at the Plaza Theatre, Atlanta’s landmark and the city’s longest continuously operating movie theatre, was the perfect backdrop given its vintage feel. The documentary shed light on Nimoy the man, including his work ethic and family struggles.

I found the interviews with the elder Nimoy toward the end of his life especially moving as well as the many tributes from the original show and present-day cast of Star Trek, including filmmaker JJ Abrams.  Walter Koenig, who played Chekov, recalled how Nimoy stepped in when Koenig, Nichelle Nichols and George Takei were not cast in the 1973 animated Star Trek series.  Noting that the spirit of Star Trek was embracing diversity, and that the very cast members who most signify that diversity were being excluded, Nimoy refused to participate unless they were included.

There were many other behind-the-scenes tidbits revealed during the film, including the origin of the Vulcan greeting, which Nimoy devised from a letter of the Hebrew alphabet.

I knew how hard Nimoy worked throughout his career, how seriously he took his craft, and the long hours spent on set and doing appearances.  Nimoy was the only actor kept when NBC rejected the original pilot, “The Cage,” as “too intellectual.”  NBC was interested enough in the concept to give Roddenberry the go-ahead to try again with a new cast that included Shatner as captain in place of Jeffrey Hunter.

During the documentary viewers see an excerpt of Nimoy laughing as he read the original Variety review of the show, which dubbed “Star Trek” a “dreary mess of confusion” and called Shatner’s performance “wooden” – hardly the description people use to describe Captain Kirk.  Overall, this documentary is definitely worth a viewing for those who loved the series and the character of Spock.

As for me, after catching up on some of my favorite episodes on the Star Trek marathon shown on the BBC America channel, I have resumed my normal routine with many fond Trek memories.

Thanks, Roddenberry, for your brilliant storytelling vision. It’s been quite a voyage!

 

 

 

 

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Video as Story

Mountain View Group Shares Best Practices in
Digital & Video Communications 

Mountain View Group Principals

(L to R) Thom Gonyeau and Stephen Pruitt, principals with Atlanta creative agency Mountain View Group.

Mountain View Group, an award-winning Atlanta-based creative communications agency founded in 1981 by a documentary filmmaker, wowed professional communicators on Jan. 26 with their insights on the power of video storytelling.

“Story is ultimately about affecting change – it could be change in what someone knows…it could be change in what someone believes…and it could be change in what one does,” Thom Gonyeau, Mountain View Group’s principal and founder told the Atlanta chapter of the International Association of Business Communicators (IABC) during the organization’s first meeting of 2016.  “Story is the means, and change is the end.”

Gonyeau, a creative storyteller for over 20 years, was joined by principal Stephen Pruitt, as they shared the keys to engaging people’s hearts and minds in today’s video age.

Noting that “a very high value is placed on video content,” Gonyeau cited a statistic from B2B Marketer that over 80% of B2B marketers now rely on video content in their annual communication plans, posting video via corporate websites, YouTube, video blogs and even six-second Vines.  ChiefMarketer.org, reports an even higher percentage of video usage at around 96%.  “In the B2C space, you are talking about 100%,” he added.

Gonyeau called the “holy grail’ of video storytelling is when companies take a long-term approach to their video strategy rather than doing one-off videos.

“One thing we’ve learned is that no one really needs a video. What you need is a solution to a business problem,” said Pruitt, explaining that is how his firm always starts conversations with new clients. “If you start to think that way about your video content or any creative content, you start to think more strategically about your message and what you need that content to do for you.”

Pruitt explained that video isn’t always the best communication tool if one needs to present a lot of detailed information. But it’s a great medium to excite, engage and emotionally connect with people. “Video can stir the imagination – it’s a great vehicle to showcase people, places…it’s also a great way to motivate people to want to learn more,” he said.

One thing is clear, Mountain View Group knows its stuff.  Pruitt said the team tackles an average of 150 projects a year, from corporate videos, animation and commercials to graphic design, communications strategy planning to social media. Last year at the IABC Atlanta’s annual Golden Flame Awards, the Inman Park creative firm won eight Golden Flames for their work.

Gonyeau said there are three ideal times for a video story:  at the birth of a new company, when a company is going through major change, and when it is facing real challenges. In the case of change, video can “bring some certainty to the chaos.” During times of challenge there’s “an incredible opportunity to use story in an authentic and purposeful way to get your message out there,” he said.

Mountain View’s team of 15 full-time creatives takes a process-driven approach to helping their clients strategically think about their video project. They start with the “Creative Brief” – a consensus-building tool that enables client and agency to jointly define the project deliverables and the purpose and objectives, including audience and key messages.

Gonyeau considers the purpose and objectives “the real meat” of the brief.  It’s where he asks clients, “Why this?” “Why now?” “What’s changed?”  It’s also when the agency helps the clients define the creative challenge of “What do you want the audience to think, feel and do?”

From the Project Brief, Mountain View’s team defines their client’s story. A storytelling worksheet helps the process along – it embraces the classic three-act screenplay structure, including the concept of a hero.

An important detail is distribution of the video, leveraging a company’s internal and external social media, video and PR channels. “Too many people leave this as an afterthought,”   said Pruitt.  “When  you tell stories with video, you are making an investment and you want to make sure you are getting the most out of that investment. Creating a multi-channel distribution plan is the way to do that.”

He advised, “Look at what the core communication channels are to reach the target audience, whether it’s internal, external, corporate marketing, PR, social media. You can figure out which ones to take the most advantage of and which ones you didn’t think of to get this message out. Then, once you have the distribution plan mapped out, promote it.”

Mountain View’s principals then shared examples of their agency’s video work from clients such as Coca-Cola, Raytheon and GE.  Check out videos showcasing:

The two presenters summed up their talk by sharing a quote by Seth Godin: “Marketing is no longer about the stuff that you make, but about the stories you tell.”

Following the presentation, communication pros shared their impressions:

  • “I loved the talk and the Creative Brief leave-behind in how to construct a story. Very worthwhile!” – Scott Dixon, President, CATMEDIA
  • “The most valuable takeaway from the talk was the necessity of doing a Creative Brief and to know the one key message you’re going to give. In my experience working as freelancer for corporate clients, we sometimes forget to ask, ‘What is your objective?’ ‘Why do you need a video?’”- Elisabeth Holmes, The Writing Studio
  • “The point that no one needs a video; what they need is a solution to a problem, really stood out for me because it brings everything back to the business and keeps us focused, allowing us to drive the business forward. “ –Uzo Amajor, Internal Communications Manager