“People don’t have relationships with products, they are loyal to brands.” So says Scott Goodson in his September 2012 Forbes Marketshare post, “Why Brand-building is Important.”  My

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Ohio State University’s Marching Band. When it comes to pitching stories that media love, fellow Dayton, Ohio, native Patricia (Patty) Allen is one of the best PR people I’ve had

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I’m marking 14 years as a storyteller to organizations by celebrating  my clients’ storytelling journeys. Today, I turn to Cbeyond, a leading business technology ally, to learn about its innovative

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Every Thursday in October The Writing Well will celebrate the storytelling journey of my clients and partners as part of a month-long observance of my firm’s 14-year anniversary. Today, as

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Fourteen years ago this month I took a chance on being my own boss. Having worked in the corporate world as media relations and employee communications manager, and briefly in

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    Below is a reprint of my company news release from last night’s IABC Atlanta Golden Flames Awards.         Strategic messaging and editorial services firm Anne

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    Adrian Cropley, ABC. Photo: Leland Holder Adrian Cropley, ABC, fresh from serving the past year as chair of the International Association of Business Communicators (IABC) executive board, talked

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      Communication evangelist Steve Crescenzo says it’s never been a more exciting time to be a corporate communicator. Why? Because of all the new tools available for communicators

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Jim Geiger. Photo by Leland Holder. Companies often say that their employees are their most valued asset. But, few actually live those values.  I know of one exception, though —

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I do a lot of interviewing these days – as a journalist and writer. Not long ago I was on the other side of the table supporting executives in interviews

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