Visuals Matter

BrightCarbon’s Richard Goring Shares Why Infographics can Drive Compelling Proposals Writing winning proposals goes beyond just powerful executive summaries and value propositions: visuals play a role, too. Attending my first

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Behind the Winning Bid to Bring the U.S. Olympic Team Trials – Marathon to Atlanta

Atlanta Track Club staffers developed five bid pillars fashioned after the five Olympic rings that articulated why Atlanta should be the chosen host city, built around the theme – Olympic Legacy, Olympic Future.

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Carol Dunlop Shares the Secret to ‘Un-Marketing’ in her New Book for Entrepreneurs

Today on The Writing Well I am delighted to introduce Carol Dunlop, a savvy marketer, master networker and author of UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out,

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Video as Story

Mountain View Group Shares Best Practices in Digital & Video Communications  Mountain View Group, an award-winning Atlanta-based creative communications agency founded in 1981 by a documentary filmmaker, wowed professional communicators

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Book Marketing: What’s Your Strategy?

By Anita Paul Henderson, The Author’s Midwife Writing your book is the hard part, right? Well, if you’ve completed your manuscript, had it published, and started down the road of

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        “People don’t have relationships with products, they are loyal to brands.” So says Scott Goodson in his September 2012 Forbes Marketshare post, “Why Brand-building is Important.”  My

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Every Thursday in October The Writing Well will celebrate the storytelling journey of my clients and partners as part of a month-long observance of my firm’s 14-year anniversary. Today, as

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Joey Reiman speaking to IABC Atlanta in April. Photo: Leland on Location Joey Reiman believes that if something is worth saying, it’s worth saying well. As a writer and business

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  As a strategic storyteller, author and blogger, I always get a thrill when I find creative people who get the power of storytelling.  So, when I had the opportunity

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